01 / 12
Enquirer Consulting Group / Prepared for Heavys
August 2026

Every sale is one fan.
Every door is one person.

Here is the part of the group that is actually relevant to a brand selling straight to its audience, written down rather than explained.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The audience is bought. The doors are not.

01
A direct to consumer audio brand grows on paid reach, and paid reach gets more expensive in every quarter it works.
02
In this category the things that change the shape of a business are rarely consumer purchases. They are agreements: an artist, estate or label that licenses a design, a specialty retailer that stocks the range, a team or organization that puts the product on a roster, a distributor in a market you do not ship to yet.
03
Every one of those is a named person. Licensing manager, artist manager, head of merchandise, category buyer, partnerships lead, brand director, country distributor.
04
There are not millions of them. There are hundreds, and every one is findable.
05
A consumer funnel reaches none of them, because they are not shopping.
The market for the product is enormous and diffuse. The market for the agreements is small and named. Those need two different machines.
Prepared for Heavys
Where this goes

From a consumer funnel to a named partner pipeline.

The usual pattern
.
In direct to consumer audio, growth is bought one customer at a time, in an auction that never gets cheaper.
.
At most brands in this category the partnerships that matter arrive through introductions and inbound.
.
The licensing, retail and team side is rarely worked as a channel, with a list, a schedule and a record behind it.
In the first weeks and months
+
A named list of licensing, merchandise, buying and partnership seats across music, gaming and specialty audio retail, by market.
+
One message per person, written from the catalog, roster or shelf it is actually about.
+
A positive reply handed to you warm, with the person and a way to reach them.
+
The list, the playbook and a trained operator inside your team at the end of it.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Heavys

Three builds, aimed at the agreements rather than the cart.

The partner map

Artist management, estates and licensors, tour and merchandise teams, specialty audio buyers, gaming and esports organizations, and distributors market by market. Named seats, not company logos.

The message

Each note written from the specific catalog, roster or floor plan it concerns. A licensing manager answers a note about their artist. Nobody answers a note about our product.

The handover

After four months you own the list, the messaging, the reporting and the operator who runs it. It does not stop the day we leave.

Paid reach stops working the day you stop paying for it. A named partner channel is something you keep.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list: licensing and merchandise managers, specialty audio buyers, partnership leads and distributor principals, mapped by catalog and by market.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Heavys

The people who can move volume are not shopping.

01

The audience is unusually precise

Superfans are a defined market, and the people who control access to them, managers, labels, estates, merchandise teams, are a short and reachable list.

02

The engineering story travels badly in a feed

A product argument that needs explaining does poorly in an auction and well in a direct note to somebody whose job is product. Outbound is the format that suits it.

03

You own it at the end

Four months to prove the channel in market, then the list, the playbook and a trained operator sit inside your team.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you. Paul will send the invite.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Heavys.